The perfect fit
When designing and developing the Woulgan website I paid special attention to its responsiveness, so it would display perfectly on any device. With the type of product Woulgan is, we could potentially have nurses looking up product guidance from the ward floor, GP’s reading product information from their office, or even an elderly person purchasing the product on their tablet device.
The Woulgan team wanted to appear friendly, fun and caring — not cold and clinical like some other typical medical device companies. We discussed several ideas until we landed on a mascot of some sort. Next we sat down and started a Friday afternoon doodling session, which soon blossomed into a fully fledged, wearable mascot in the shape of the Woulgan tube.
Continuing along the same clean, clear and friendly guidelines, a small handful of promotional materials I created reflected the similar mantra.