The perfect fit
When designing and developing the Woulgan website I paid special attention to its responsiveness, so it would display perfectly on any device. With the type of product Woulgan is, we could potentially have nurses looking up product instructions from the ward floor, GP’s reading product information from their office, or even an elderly person purchasing the product on a tablet device.
The Woulgan team wanted to appear friendly, fun and caring — not cold and clinical like some typical medical device company. So what started out as a Friday afternoon doodling session soon blossomed into a fully fledged mascot.
Continuing along the same clean, clear and friendly guideline, the handful of promotional items I created reflected a similar mantra.