When it came to creating the colour palette for ArcticZymes’ new style guide, I drew a great deal of inspiration from the environment surrounding us. This paired particularly nicely with my passion for landscape photography from around the region.
While talking with our customers, we learned that they would visit our website on their mobile device while working in the lab. With this in mind it became imperative that not only did our website function well on mobile devices, but the information for our products was quickly and easily accessible.
Death by PowerPoint
No one enjoys the “default company template”, so I set about changing that by injecting some style and substance into each slide. Distilling the information presented down to key points and messages helped to reinforce what the speaker was saying.
Occasionally there will be a need for something a little more experimental and fun, this is science after all! Typically the illustrations will need to explain complex workflows in a simplistic manner, involving few words. This can get tricky, but working alongside the scientists we get the results we’re after.
While the enzymes that ArcticZymes manufacture are extremely small, there is still a need to show them off on the big stage. Using imagery from around the Nordic region has really helped ArcticZymes stand out in the crowd.